7/31/2023 0 Comments Tinge magazine![]() ![]() I remember investing hundreds of dollars on colour calibration systems - devices that would “read” the colours that were displayed on my monitor then adjust the output to match commercial printing standards. Different manufacturers, different colour profiles, and different monitor settings could affect how a colour might appear. They are all lovely, but which one is the real shade of purple? Sea Thistle Tunic designed by Fiona Ellis in our Superwash DK, Acai colourway)Īfter working for over a decade in graphic design before I started SweetGeorgia, I spent a lot of time trying to educate clients about how colours might look different on different monitors. ![]() Generally, with many lifestyle photos that might not matter very much, but when we take and post photographs of anything to do with our yarns, knitwear garments, or colours, it’s essential that we aim to get the most accurate representation of colour that we can. Whatever hipster filter is applied can wreak havoc on the accuracy and true representation of colour. With a swipe and a tap, you can apply an Instagram filter that makes it look like you were hanging out in the hot California sun or like your photo was shot in 1974 on a film camera. Ever been surprised or disappointed by a colour in real life after seeing it online or in someone’s Instagram feed? So much of what we see these days might have been photographed and edited on a phone as opposed to a professional workflow with a high end camera, matching colour profiles, calibrated computer screens and photoshop. ![]()
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